Upselling Definition
…And an upselling Activity for Your team to Grow your business

Our upselling definition - Upselling is a sales technique that any member of your bar, restaurant, reception and management teams can do to add value to the customer’s purchase, experience and their overall visit to your hospitality business


The Upselling Training Activity that could easily add £500k to you annual takings! It did for mine.

Just £24.99

Which you receive immediately after purchase


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Our upselling definition and your and core values and vision sit at the heart of our hospitality training courses

Below are the types of customer service training course we deliver on a regular basis:

  • 5 Star hospitality customer service
  • Sales and Upselling skills
  • Customer service and telephone skills
  • Communication for better service
  • Front desk and reception skills
  • Customer service skills for doctors’ surgeries
  • Service skills for call centre staff
  • Critical thinking and problem solving in customer service
  • Handling difficult customer
  • Complaint handling

We also deliver a Customer Service Training program which can be as long or as short as you need (3 month, 6 months and 12 months for example). We bespoke the programs to suit your needs - Please contact us to discuss your training needs


We deliver our upselling definition and customer service training course from bloody nose experience, not ivory tower philosophy and PowerPoints (we're not anti-PowerPoint). We only use activities and stories that are relevant to your industry and ensure that everyone is included during the session. We also concentrate on areas that are most important to you, for example handling complaints or upselling for example. If you have a few areas to concentrate on we can design a customer service training program to cover exactly what you need and for any 'difficult' team members we offer one to one/team coaching as well - whatever you need, we can help - contact one of the team for a chat 


A Wealth of Training Experience

We have successfully delivered training courses (including the customer service training course) to a diverse range of organisations in the UK, Europe, South East Asia and the USA, these industry sectors include:

  • Hospitality/Restaurants
  • Hotels and Leisure
  • Hospitals and Care
  • Travel and Tourism
  • Universities and Schools
  • Call Centres
  • Charities
  • Energy Companies
  • Stately Homes
  • Law and Legal Firms
  • Manufacturing
  • Engineering
  • I.T. Services
  • Local Government/Councils

Such a great group in Blackpool - the 12 month Leadership Program went down very well.



Here's just a few organisations Adrian has worked with...







Training Reviews for Some of our Customer Service Training Course

Trust Pilot Score - 4.5/5

Adrian provided an excellent course which enhanced the attitude and skills of our staff. We highly recommend this course for all education organisations, student unions and schools seeking to improve their service levelsLeeds Trinity University - Customer Service Skills Course




Trust Pilot Score 5/5

One of the best customer service training providers, thanks to Adrian, our airline staff now have the knowledge and skills to confidently deliver a professional service to passengers. Furthermore, this course also provided our staff with excellent course notesHumberside Airport - Customer Service Skills Course




Trust Pilot Score 4.5/5 

This one day customer complaints training course provided our hotel staff with practical complaint handling techniques to handle angry and aggressive customers in a professional manner. As a respected hotel in London and the UK, our staff now have a clear customer complaints process which we can utilise. 10/10Danubius Hotel in London - Complaints Handling Skills




"Booked a Customer Service course and received excellent service from start to finish. The initial booking and organising our requirements for the course were very smooth and all communication was excellent. 

We had grumbles from our staff initially when they were asked to attend, in their opinion they didn't need to be taught how to do their jobs. That wasn't the intention and half way through the course they could not praise the trainer Adrian high enough. The course content was presented in such an engaging way, they all felt they had picked up skills they can use during the course of their work day".Nicola  –  The Tabor Group - (Saffron Waldon)


Upselling Definition

You'll notice that in our upselling definition we don't include 'to sell higher priced goods', now there's nothing wrong with that. In fact 20% of customers will pay for a premium product IF you make it available and we include this in our training - that leaves 80% that won't. Your team need to add value to the customers purchase as it explains in the activity e-Book featured on this page. The activity I use in the book, during the Hospitality Business Building courses I deliver, teaches your team how they COULD add an extra £500,000 to your annual takings - the rest is down to you.

Our in person training course is usually from 10:00 - 15:00 (depending on your requirements). We also offer shorter sessions of 3 hours which we can deliver in person or virtually via our Zoom account. Recently one client booked the 3 hour customer service session and the 3 hour up sales session which made it a full day and went really well - Both delivered virtually. 

We also offer 90 minute bitesize sessions of specific issues that you need to resolve - handling complaints, for example, embedding or re-embedding your policies and procedures is another.





Thanks for visiting our upselling definition page here's a link to our homepage. There is a great book we recommend that was written by a friend of ours, it's called WOW that's what I call great service - here's a link

Customer Service Training Course - 5 Star hospitality customer service - Sales and Upselling skills - Customer service and telephone skills - Communication for better service - Front desk and reception skills - Customer service skills for doctors’ surgeries - Service skills for call centre staff - Critical thinking and problem solving in customer service - Handling difficult customers - Complaint handling - Customer service training program

upselling definition Upselling is a sales technique that any member of your bar restaurant reception staff and team can do to add value to the customer’s purchase and visit to your hospitality business

Upselling Definition